I am the mom inventor of the patent pending Instant Button®. Instant Button® is the original removable and reusable button that allows you to add or reduce your pants size instantly for that tailored fit, without requiring a belt or an alteration.

I designed the Instant Button® to solve the common problems that impact the waistline and therefore, the fit of the waistband. Whether you lose weight; you gained weight; you have that embarrassing gap in the back, or a missing button, the Instant Button® is your solution. No sewing needed.

The idea for Instant Button® started after my third child. I was constantly adjusting the waistband of my favorite jeans because I was stuck in-between sizes. I tried using belts to secure my jeans, but it was bulky and added another layer of thickness to my waist. Then, I tried using safety pins to shrink the waistband. After months of poking my fingers and body with the pins, I knew that I was on a mission to find a solution.

In the Summer of 2007, I had my "Ah-ha!" moment.

With inspiration from the guests on the Donny Deutsch show, "The Big Idea," I launched the Instant Button® on October 17, 2008.

I hope the Instant Button® will extend the lives of your too tight or too loose pants and jeans. No matter the situation, with Instant Button®, you will never need to use a safety pin for a perfect fit, again!

With thanks and kind regards,

Dana Hanh Contey
Mom Inventor & Founder